Fuori Salone 2018
17 — 22 April 2018 (10am — 9pm); 22 April 2018 (10am — 6pm)
Press Preview: 16 April 2018 (3pm — 8pm)
ALPI Showroom — Via Solferino, 7 Milan, 4th floor
The exploration of the beauty of wood and its forms continues for ALPI this year, with the presentation of new collections of wood surfaces at the FuoriSalone 2018, which will be held from 17th to 22nd of April. Based on a constructive and harmonious relationship with nature, the new ALPI collections explore the natural environment, shifting beyond the identity of wood to expand the company’s aesthetic vision and to propose new conceptual dimensions defined by material and cultural qualities and a unique design approach. The natural element is thus the focus of investigation in the new collaboration with the design duo GamFratesi, who have taken their inspiration from ukiyo-e, the Japanese art genre that produced woodblock prints and paintings, reflecting on the movement and interaction of material to reproduce an instant from nature, in the new creations Rain and Cloudy. To accompany the collaboration with GamFratesi, once again this year the art director of the company Piero Lissoni offers his own personal interpretation of the identity of wood, exploring its various structural variants to create new stylistic content thanks to ALPI’s ability to create products that permit great creative freedom in the use of this material. A new narrative of the expressive and aesthetic languages of ALPI woods, through exclusive collaborations and projects that become expressions of profound industrial and design culture, generating products that respond to the values and necessities of the world of design.
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